DESIGN
It’s reported that 94% of a user’s first impressions is design-related and 75% of a user’s decision on the company’s credibility is based on website aesthetics. So isn’t it time you paid more attention to the UX of your application?
It’s reported that 94% of a user’s first impressions is design-related and 75% of a user’s decision on the company’s credibility is based on website aesthetics. So isn’t it time you paid more attention to the UX of your application?
Have you really thought about the user interface (UI) and the user experience (UX) of the mobile application or the website of your business? Well, if you have not, its high time you start considering these vital aspects of web branding and presence. The website and apps with outstanding user experience and user interface have a lot of active and outspoken users. If you want your clients to become loyal to your brand, app, and site, you have to make more investment in the user interface and user experience of your business site or/and mobile application.
User Interface (UI) refers to any area of your website or app that your customers can interact with. A user interface focuses heavily on design layout and the tools used to deliver the content.
User Experience (UX) focuses on just that; how the experience is for someone visiting your website and focuses more on the overall feel of a website and takes into consideration how the elements are perceived by a user.
The user interface of an app or a site has to do with the looks and feel of the site or app; this simply means how your users interact with your app or site. Its main focus is on the presentation of your site or mobile application. The job of a UI designer is to emphasize on the graphic design of an application by understanding what the users want and putting them into consideration.
The user experience design (UX) is what determines the point of view of how the app feels. The UX design of your business app has so much impact on creating an impression for your business. UX contains all the components on how users interact with the application or site. An effective UX design is a way of increasing the satisfaction and trust of your users.
Since you have a limited time to reach out to users, you need to capitalize and utilize every single opportunity you have to provide them a great experience. This is where UX design comes into play. The UX is the overall experience users get when using the mobile application, computer application or a website, especially in terms of how pleasing and easy the app design or site is to use.
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A lot of people think user experience and user interface designs are just screen orientation and colors, but they are much more than that. User interface and user experience are a great tool for bringing consistency to your mobile application or website. From the text size and font to the icons , to the visual components being used, the design of your app or site needs a level of consistency when it comes to the kind of font size and style, icons, and the colors used for the design. All these parameters put together brings out the uniqueness in your website or app design.
With a great level of consistency in your app of site, your clients will have little or no issue with your business site or app. They will be able to get used to your design. They will find it very easy to navigate through the site, and this will increase the usability of your app or site. When your design is consistent with beautiful user interface and great user experience, clients will always want to return to site or app because of the great user experience they get from it.
When the user experience and user interface of your mobile app design or site are done perfectly well, and right, it will increase the flow of your customers, the acquisition of new customers will increase, and it will also help you to retain them. Considering the fact that you have a lot of competitor running the same business as you are, and possibly providing similar app as yours, providing your audience with an impeccable app design or web design will give your business a firm ground and an upper hand over your competitors.
This will also give your clients more reason to always return back to your service. People love fancy and decorative things as well as they love simple and easy to use things. So providing them with a spicy design that is also very easy to use and navigate will sure make them come back for more of your service or product. This will help you to stay ahead of the game and give you an edge over your competitors.
It has been well noted that the complexity of an app design or a website design results in a lot of customer issues. Hence, when you hire a top app development companies or app developers in India, they should try as much as possible to make the design of the app or site very simple. This will help reduce customer issues and complaints that may come up late due to complex design. You should have in mind that the easier your site or app is to navigate through, the more it will retain users and bring in new one also.